Matt Smith’s Doctor has a logo and we think it’s brilliant.
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This is more like it! After the lacklustre done-in-Photoshop look of the last logo this breathes fresh air deep into its lungs and shouts out that Doctor Who is catching up with the rest of the world!
The last logo was tired when it was brand new, it reeked of being sketched on a napkin by someone with no graphic design knowledge or ability. Most likely Russell T Davies himself.
Honestly look at it and tell us it looks sophisticated.
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If Davies did have a hand in the design of the 2005 logo, then it’s likely no one would have dared tell him it looked shit. Let’s face it Doctor Who was dead before he came along and afterwards it was raking in millions for the BBC, who cares about artistic credibility when there’s money about?
Then along comes Moffatt – a new broom – he let’s the writers write and the designers design and the result is a well designed logo with a lovely bold logo type to go with it. That’s not to say people haven’t criticised it a little.
They say it’s a bit too shiny? Maybe they’re right.
There’s too much lense flare? We’d agree – but certainly less than the old logo.
All in all though it looks modern, sleek and it’s given us yet more hope that Doctor Who will finally be the show it used to be and should always have been.
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